Calculate return on investment from initial cost and final value, including annualized ROI for multi-year investments.
ROI measures how much return you generated relative to the cost of the investment. It is a quick screening tool for marketing campaigns, equipment purchases, software projects, and other business decisions.
A high ROI is good, but timing still matters. Two projects with the same total ROI can be very different if one pays back in six months and the other takes five years.